7 Traits of an Ethical Content Writer

Internet Marketing Ninjas Services. A Message from Jim Boykin:

Twenty years ago, I started Internet Marketing Ninjas. Today we employ 48 in-house Ninjas totaling over 300 years of experience across the team. We create content and brand assets, then market it to bring you real backlinks, better rankings, and more traffic.

LEARN MORE→ Just like SEO , content marketing can be classified as white, gray, and black-hat.

If you’re reading this, you likely wear the white one on most days. Maybe you wear a light shade of gray on bad days.

But have you ever tried on the black one, perhaps by mistake?

You see, the best part about content marketing is how it helps your brand build trust with your audience, in a way no other method can. It is subtly persuasive without being intrusive or disruptive.

Words are powerful, and wrong advice can hurt both, the reader and your brand’s reputation. So, whatever you do, never wear that intriguing black hat, even by mistake.

Now, as a content marketer, strategizing and executing the creation of compelling and evocative content for your (or your client’s) business blog is your chief responsibility.

This often translates into you taking up the role of a content writer. So, to ensure you’re always on the right track, here are seven traits of an ethical content writer. 1. Includes Only Reliable & Recent Data

As you know, including relevant data and statistics makes for a strong piece.

Facts and figures promptly convince the most skeptical of readers and drive the point home. It proves you have done your research and homework, and know what you’re talking about.

Including statistics in blog posts improves consumer trust and makes the post more link-worthy.

But it’s not easy ― you must only cite relevant data from reliable sources. Bonus points for finding and citing the original source of data, something that’s often quite challenging.Nevertheless, as a writer, it is your duty to dig deeper and uncover the true source in order to ascertain if the data is authentic or bogus.Furthermore, any data or research you cite shouldn’t be a decade old. Old data would likely misguide the reader instead of being helpful.Thus, see to it that you always cite recent data no more than two years old, and from authoritative sources, to add credibility to your piece. 2. Gives Credit Where It’s Due While on the subject of citing data , make sure you credit the original source with clear mention and if possible, a link.Not only does it facilitate further reading and added value for the reader, but this simple practice helps quality content creators gain the recognition they deserve and stand out in a sea of mediocrity. 3. Writes for Human Readers First Of course, you want your content to rank on the first page of Google. Who doesn’t?And sure, keyword research and optimization for search engines is important. But your number one priority must always be to provide stellar user experience for your website visitors.When it comes to written content, user experience […]

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