More and more companies are turning to freelance writers for help with projects ranging from special reports to creating marketing content. Freelance writers can also assist individuals who want expertise on smaller projects such as updating a résumé or writing a brief bio.
Writers may specialize in an industry or by project type. Such as tech writers or those who only write direct mail pieces. Although writer portfolios may include a mix of project types, writers usually fall into one of these three categories: Content writer- These non-advertising writers are skilled at writing blog posts, ebooks, and whitepapers.
Advertising writer- Many worked in ad agencies and are familiar with graphic-heavy projects, slogans, or mixed media campaigns.
Sales writer- They work on projects focused on conversions. Such as getting the click, call or purchase. Projects include product packaging to email campaigns and landing pages.
In the U.S., 57M workers freelance , and the trend is growing rapidly. Chances are, the expert you need is out there and ready to work on your project.
You can start finding the ideal freelance writer by… Writing a Great Job Post
The goal of your job post is to help the right freelancer find you. You can do this by writing a strong project description, which is simpler than you might think. You can see a sample job post here .
Your job post just needs to answer these three questions: What do you need done? When do you need it? What are the start and end dates for your project? These details not only help you attract more qualified freelancers, you’ll also receive more accurate proposals.
Quick tip: In the initial job post, add a vague request like “ please reference ‘clouds’ in your reply. ” If the request isn’t included in a proposal, it may be a sign the writer is not detailed enough. Archive anyone who doesn’t answer your request. This also gives you a quick way to filter through the pile of proposals you’ll probably receive. VETTING WRITERS
Now that you posted your project and received a pile of proposals, here’s how to quickly identify the most ideal talent for your project. 1. Create a Shortlist
Narrow down your initial pile by filtering out these proposals: Mistakes. Remove proposals with grammatical errors or misspelled words.
Skills. Make sure the writer matches the skills in your job post.
Responsiveness. Faster responders may be more professional and organized. 2. Interview Them Once you narrow the shortlist down further, schedule a brief video interview with them using common platforms such as Skype of Google Hangouts. Many companies prefer video over phone because video lets you see their body language and hear their tone of voice. Ask questions that help you understand their process and passion for writing, and your project. 3. Test Them Once you identified the finalists, consider giving each writer a small test assignment. Be sure to: Provide a clear project description. Give them access to all necessary resources related to the project. Pay […]