We all know what it’s like to send a qualified prospect our highest converting sales pitch, only to receive total radio silence in return. We get stuck wondering why our prospect didn’t respond, what happened since the last time we spoke, and what we should say next.
In fact, losing touch with a prospect is so common that many of us have already established a protocol for sending a follow-up email after no response. But are you putting as much care and consideration into your follow-up emails as you should?
A personalized follow-up email can improve customer relationships and help you reach your sales goals . To help you get started, we’ve partnered with top sales teams to bring you six expert tips for writing the perfect follow-up email after no response.
Let’s dive in! 6 expert tips for writing the perfect follow-up email
If you want to reengage and win back a prospect, you need to send a personalized, value-based follow-up email. Simply apply the following six tips from top sales experts to ensure your follow-ups drive responses from your prospects. 1. Follow up within three days of your last message or interaction.
The longer you wait to send a follow-up email, the greater the chances that your prospect will forget about you entirely. Sending prompt, well-timed messages will ensure that you and your product stay on the top of your prospect’s mind.
Top sales experts say you should follow up with a prospect within three days of your last message or interaction, maximum. That said, the sooner you follow up, the less likely it is your prospect will be swayed by a competitor. Just as “King of Sales” Jeffrey Gitomer says, “If you haven’t done your follow–up within three days…your competition has.”
When you send a follow-up email also impacts your chance of getting a response. Schedule your follow-up email to arrive in your prospect’s inbox when you know they’ll have time to read and respond to it. To find the right time, consider typical working hours for your target customer and when you’ve successfully connected with prospects in the past.
Send emails promptly at times that fit your prospects’ schedules and you’ll be more likely to see responses from them in your inbox. 2. Expect to send up to six follow-up emails.
Even if a prospect is unresponsive to more than one follow-up email, it doesn’t mean that your prospect is lost. In fact, a study by Iko System showed a spike in prospect response rate after the sixth follow-up email from a sales rep. Vasconcelos also found that at least 5-6 follow-up emails after no response was needed to close the sale: “We normally send 5 to 6 follow-up emails in our email campaigns,” said Vasconcelos. “Obviously, we’ve had some prospects grumbling about how bothersome we are, but we can’t suit all tastes, and it’s proven that it works!
It may feel hopeless to spend time writing follow-up emails to an unresponsive prospect. But remember, it can […]